BUS 630 - Industry and Competitor Analysis
The broad focus of the course is on strategic management in uncertain and turbulent environments. Managers often throw up their hands and argue that planning isn't useful when the landscape is shifting. However, with the right set of tools, strategic management can have an even greater impact in this setting. The course emphasizes strategy formulation under uncertainty, corporate/multi-business strategy and competitive interaction. This course is designed to be useful to individuals planning to build careers in management consulting, general management and marketing management. It is also designed to be useful for students planning to join securities firms and investment banks as industry analysts.