BUS 458 - Psychology of Technology

IT (information technology) is becoming both pervasive and capable. You interact with IT daily, and so will your clients, customers, colleagues, family and friends. So, what principles guide people’s reactions to, and interactions with, IT? How can we use these principles to design better actions, reactions and interactions? The answers are neither obvious nor easy, but are essential for improving business practices and products. In this course, we will view the latest research in leading laboratories and talk with the researchers. We look at cases and examples, ranging from web pages and common business applications, to games, agents, social computing, virtual worlds, artificial intelligence, and robots. This will lead us to societal issues, examining the digital divide, ethics, malware, piracy, and privacy.