BUS 453 - Operations Strategy
How can companies compete on operations? Some do it by delighting customers with a steady stream of innovative products. Others deliver goods and services faster or at lower cost than competitors. Such superior operations are typically the result of the operations strategy. This course teaches students how to formulate and execute an operations strategy through cases, experiential exercises, guest speakers, and a large-scale simulation. The course also examines the complexities associated with global operating systems, including the hidden costs of outsourcing and offshoring. Students will develop the ability to qualitatively and quantitatively evaluate the impact of such an operations strategy on the bottom line. These skills are foundational for a career in operations as well as in strategy, consulting, general management (especially rotation programs), and marketing.