BUS 448 - Channel Retailing Strategy

This course is about the strategy of how to create value for customers by making products available at the right place and time. Emphasis will be placed on retailing (both online and offline). Topics include how to manage multiple channel formats, how to manage partnerships, how to select and incentivize partners, how to price through the channel and the implications for social business channels in emerging markets. Ideal for individuals who are targeting jobs in consulting, retailing, marketing strategy, and business development, as this course involves a mix of organizational and operations strategy, and negotiations. The class format will include cases, projects, a retailing simulation and guest lecturers.

Prerequisites

  • Marketing