BUS 441 - Ideation

Innovation lies at the heart of the new economy. Creative ideation fuels, supports and underlies the ability to innovate. In this groundbreaking course you will learn the tools and methods as well as the self-reflection necessary to become a revolutionary thinker in the idea-rich 21st century. You will discover how great ideas create and re-invent corporations and provide the stimulus to move them forward. You will acquire the capacity to derive the master idea behind a business’ potential for greatness and learn how to apply a thinking process to approaching and analyzing business situations. In so doing, you will identify and hone your creative skills and be able to use them more effectively in your professional as well as your personal lives. This is an Implementation and Industry Elective with a significant experiential learning fieldwork component.


  • Marketing