BUS 440 - Non-Profit Marketing

This Marketing course is intended to provide students with exposure to the challenges that not for profit organizations face - some which are similar to those for profit businesses organizations face, and some which are unique to NPO organizations. The class will also allow students to work on projects for NPO organizations.

Furthermore, this course is intended to provide students with:

  1. Practical experience through the opportunity to address and solve actual business problems that Non Profit (not-for-profit) Organizations face;
  2. Exposure to the various facets of and challenges faced by Non Profit Organizations;
  3. The opportunity to develop a plan to launch either a new non-profit organization or a new non-profit initiative within an existing organization.

This is an Implementation and Industry Elective with a significant experiential learning fieldwork component.

Prerequisites

  • Marketing