BUS 436 - Entrepreneurship

Provides a firm foundation for students interested in new ventures. This course emphasizes not only entrepreneurial and intrapreneurial innovation, but also the process for engaging in detailed analysis of new ventures. Working in teams, students produce business plans that provide a blueprint for operationalizing their venture idea. The course highlights entrepreneurial trends with a particular focus on the new economy, and covers marketing and industry analysis, business principles and values, strategic and operations planning, financial proformas, and venture capital.

Prerequisites

  • Principles of Organization and Management
  • Strategic Management