BUS 348 - Sales & Business Development
Developing business is at the core of any business’ survival. The objective of this course is to share knowledge and enhance the skill set students will need to pursue opportunities involving selling and business development. Areas of focus include key accounts, sales management and sales operations, and business development. This course is designed for both specialists and generalists; namely, those who are pursuing a career in sales and business development, as well as those who will require selling skills in their career. For example, consultants and bankers typically develop a line of business of their own as they progress in their career.