BUS 343 - Digital Marketing

Firms devote increasingly large proportions of their marketing effort to digital (away from traditional offline). This objective of this course is to introduce students to contemporary issues related to digital marketing strategy and tactics. Students will gain an understanding and skill in deploying various online marketing strategies and tactics including display ads, interactive website content, sponsored search, social media, online distributors, algorithmic search (SEO), affiliate marketing, email marketing, and "group buying" voucher coupon sites.

Prerequisites

  • Marketing