BUS 342 - Marketing Research and Customer Insights

This course will help you make better business decisions by giving you the tools to analyze marketplace data and to understand how data analysis tools can be used to guide and inform corporate direction. While the course provides insight into how to actually conduct research, its focus is on providing the needed background for future managers who will be the ultimate users of the data, and who will determine the scope and direction of research conducted. The skills learned are particularly valuable for students planning careers in marketing or strategic consulting, or as entrepreneurs, and is a fundamental function in industries such as consumer packaged goods, entertainment, financial services and sports management. This course is a Marketing Knowledge / Tools elective designed to build students’ analysis and insight toolkit.

Prerequisites

  • Marketing
  • Data and Decision Analytics