BUS 336 / BUS 535 - Catalyzing Social Impacts

In this project-based course, students gain experience analyzing and then developing solutions to the complex challenges faced by organizations that aspire to have meaningful social impacts. While conducting structured research that addresses the real-world issues faced by our clients, students gain exposure to the many experiments and ideas that relate to their assigned projects. They then apply this new knowledge, along with the skills that they are developing in business school, to generate solutions that address our clients’ issues. In this way, we are also able to make tangible contributions to the lives that are touched by our impact-oriented clients.


Priority to first year Full-Time MBAs; open to other MBAs on a space-available basis; non-MBAs by permission.

Skill Development

  • Performing best-practice analysis
  • Gathering and analyzing quantitative and qualitative data
  • Managing a complex project team
  • Creating and communicating practical recommendations

Recent Clients & Projects

  • CARE (analysis/assessment of micro-franchising business model)
  • Better World Books (survey/analysis of socially-oriented customer segment; design and implementation of 50,000 book give-away)
  • Marcus Foundation (analysis/assessment of Atlanta Gene Screen Project)
  • Grameen America (Metro Atlanta branch location analysis)


Peter Roberts


  • Principles of Organization and Management
  • Strategic Management