BUS 333 - Sports Management

Prerequisite: Business 330. A primary focus of the course will be on the business of collegiate and professional sport. In addition, this course is designed to introduce students to some of the laws, rules, and regulations that impact the work setting of sport organizations and that drive business decisions. A core purpose of the course is to provide students with a basic understanding of the business and legal issues involved in the operation and management of organizations in the sport business management industry, and to equip students with the skills and strategies needed to effectively work with business executives and lawyers to resolve these issues.

Students will learn and apply sport business management principles, including substantive concepts in the following areas: collegiate athletics, professional sport, international sport, sport marketing, sport tourism, sport consumer behavior, public relations in sport, sport broadcasting, sport sales, sport sponsorship, facility and event management, sports franchise valuation, sport analytics, legal and ethical issues in sport, diversity and inclusion issues in sport, managerial leadership in sport organizations, and sport management research.


  • Principles of Organization and Management