BUS 331 - Strategic Management
Strategic management focuses on the "big picture" questions in business: What drives the total profitability of an entire corporation? Why do some companies succeed while others fail? And what -- if anything -- can managers really do about it? The main strategic problem for any company is to diagnose its situation correctly despite incomplete and ambiguous information about the problems and opportunities that it faces. So, this course helps students develop such "diagnostic reasoning" skills through both exercises/simulations and case analysis/discussion. Students also learn and apply a set of conceptual tools and frameworks for assessing the profit implications of both the company's external environment and its internal resources and capabilities.