Dan Stiefel 02MBA
Vice President of Sales and Profit, Church's Chicken - Atlanta
University of Central Florida
Previous Job: Director of Business Intelligence, Chuch's Chicken - Atlanta
Data is black and white, but business is very grey. Goizueta helped me to navigate those grey areas by helping me to know what questions to ask to get the answers and processes I needed. I think this is incredibly important, and current students should be focusing on how to use data, as its importance grows exponentially. MBAs in marketing will find themselves needing a firm understanding of the information around the ‘technology of data’ – ways to get it, its uses and what it can help you achieve for business goals. The faculty at Goizueta helped me do that by teaching me all the ways to approach, assess and solve a problem so that the data you present carries your argument.