Doug Bowman
Senior Associate Dean of External Relations and Professor of Marketing
PhD Institution: The Wharton School, University of Pennsylvania
On teaching marketing at Goizueta:
We develop the traditional creative skills of marketers, but what sets Goizueta apart is our emphasis on also developing the quantitative skills to provide data-driven analyses, perspective, and insights.
Research Areas
- Marketing strategy
- Marketing mix models
- Market response
- Customer relationship management
Courses Taught
- Marketing strategy
- Marketing mix models
- Market response
- Customer relationship management
Select Awards & Recognition
- Paul E. Green Award for the paper published in the Journal of Marketing Research
- Listed as outstanding faculty in four recent editions of Bloomberg Businessweek's "Guide to the Best Business Schools"
- Marc F. Adler Prize for Excellence in Teaching, which honors teaching quality and course innovation
- On editorial review boards of prestigious journals in marketing including Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science.