Product Marketing
Overview of the Role
Product Marketing is suitable for students with an interest in managing and developing the strategic direction of a product and/or services. Product Marketing managers oversee the product-life cycles of a single or suite of brands. The role requires ability to use information to make integrative decisions and a solid understanding of the impact of marketing programs.
Product managers investigate and develop products for an organization. They usually have profit and loss accountability and they are responsible for considering external and internal factors as they advise organizations. Product Marketing managers typically define a product’s intended demographic, evaluate competitive products and review a product’s fit within a company's business model.
What Recruiters Want
Recruiters for jobs in Product Marketing look for an array of skills, including:
- Strong communication and interpersonal skills
- Persuasive powers and presentation skills
- Analytical and strategic thinking abilities, including the skill of interpreting and analyzing data
- A result-oriented attitude towards their work
- High level of creativity and innovation
- Entrepreneurial skills
- Attention to detail, prioritization and multitasking skills
- Leadership and people-management skills
Electives
Students at Goizueta choose from a variety of elective options in the area of product marketing, including:
- Customer Behavior
- Customer Relationship Marketing (CRM)
- Decision Modeling
- Industry and Competitor Analysis (ICA)
- Managerial Accounting
- Market Intelligence: Data-Driven Decisions
- Marketing Strategy
- Negotiations
- Sales & Business Development
- Strategic Decision Analysis
Company Hires
Jason Mirach 08MBA
Sr. Vice President - Consumer Products, Citi Retail Partner Cards - Atlanta
Pre-MBA Job: Vice President - High Yield Bond Sales and Research, RBC Capital Markets - New York City
Undergraduate Institution: Williams College
As a career switcher, I was particularly focused on ensuring that I developed a robust marketing toolset during my GBS experience and I was not disappointed.
Katrin Koenig 11MBA (One-Year)
International Pricing, Delta Air Lines - Atlanta
Pre-MBA Job: Associate, Roedl and Partners Public Accountants - Atlanta
Undergraduate Institution: University of Bayreuth, Germany
My time at Goizueta helped me to reflect on what I want in my career and what it takes to get there.
Aaron Fox 08MBA
Director of Test and Target, Dell Inc.
Internship Job: MBA Platforms Intern, Google - San Francisco
Full-Time Offer: Consultant, Bain and Co. - Atlanta
I would advise any prospective student evaluating schools to look at the list of companies that a school’s graduates go on to work for, and if you do, you’ll see that Goizueta does quite well.
