Product Marketing is suitable for students with an interest in managing and developing the strategic direction of a product and/or services. Product Marketing managers oversee the product-life cycles of a single or suite of brands. The role requires ability to use information to make integrative decisions and a solid understanding of the impact of marketing programs.
Product managers investigate and develop products for an organization. They usually have profit and loss accountability and they are responsible for considering external and internal factors as they advise organizations. Product Marketing managers typically define a product’s intended demographic, evaluate competitive products and review a product’s fit within a company's business model.
Recruiters for jobs in Product Marketing look for an array of skills, including:
Students at Goizueta choose from a variety of elective options in the area of product marketing, including:
Pre-MBA Job: Vice President - High Yield Bond Sales and Research, RBC Capital Markets - New York City
Undergraduate Institution: Williams College
As a career switcher, I was particularly focused on ensuring that I developed a robust marketing toolset during my GBS experience and I was not disappointed.
Pre-MBA Job: Associate, Roedl and Partners Public Accountants - Atlanta
Undergraduate Institution: University of Bayreuth, Germany
My time at Goizueta helped me to reflect on what I want in my career and what it takes to get there.
Internship Job: MBA Platforms Intern, Google - San Francisco
Full-Time Offer: Consultant, Bain and Co. - Atlanta
I would advise any prospective student evaluating schools to look at the list of companies that a school’s graduates go on to work for, and if you do, you’ll see that Goizueta does quite well.