Organizations are embracing a customer-centric view of their businesses, shifting marketing resources online and to other channels where consumer traffic is increasing and, in some cases, where consumers are driving key messaging. Outlets like Facebook, Twitter and YouTube have greatly altered the landscape of marketing, providing challenges but also immense opportunities for innovative marketing plans. This change means graduates who combine a traditional, creative approach to marketing with a data-driven perspective can find great advantage. Goizueta understands that shift and provides students this critical combination through courses that meld an analytical approach with fundamental marketing concepts.
Some of the popular career choices for students with a concentration in marketing include Product Marketing, Brand Management, Digital and Interactive Marketing, Market Research and Customer Insights, and Customer Business Development.