With the tools of marketing changing at a rapid pace, companies are realizing their strategies must change accordingly. Consumer-generated communications – where users create content about a product or service through feedback on social media and blogs – demands businesses to manage messages outside direct control. There is an underlining need for analytical thinkers who are innovative and creative to develop solutions for all walks of businesses. However, while jobs in this space are increasing, companies are striving to understand how best to fill roles to fit overall needs and are quite selective.
Digital media like YouTube, Facebook, blogs and Twitter represent radically new tools for reaching customers, building relationships and spreading ideas virally. Jobs in Digital Marketing seek to bring data analysis together with traditional marketing for new business solutions.
Recruiters for jobs in digital marketing look for an array of skills, including:
Students at Goizueta choose from a variety of electives and event opportunities in the area of digital marketing, including:
Undergraduate Institution: Spelman College
Pre-MBA Job: Credit Operations Manager, Pentagon Federal Credit Union - Alexandria, Va.
During my internships, the two things that made me “stand out” over my peers were the strong networking and presentation skills I’d developed while at Goizueta.
Undergraduate Institution: George Washington University
Pre-MBA Job: Consulting for TD International - Washington, D.C.
Alumni were always willing to meet for coffee and offer advice, and student organizations like Goizueta Women in Business connected me with senior executives at CNN and Turner.