Digital Marketing
Overview of the Role
With the tools of marketing changing at a rapid pace, companies are realizing their strategies must change accordingly. Consumer-generated communications – where users create content about a product or service through feedback on social media and blogs – demands businesses to manage messages outside direct control. There is an underlining need for analytical thinkers who are innovative and creative to develop solutions for all walks of businesses. However, while jobs in this space are increasing, companies are striving to understand how best to fill roles to fit overall needs and are quite selective.
Digital media like YouTube, Facebook, blogs and Twitter represent radically new tools for reaching customers, building relationships and spreading ideas virally. Jobs in Digital Marketing seek to bring data analysis together with traditional marketing for new business solutions.
What Recruiters Want
Recruiters for jobs in digital marketing look for an array of skills, including:
- Superb communications skills
- Being strategic in nature with logical and quantitative problem solving skills – must think strategically
- Ability to analyzing ROI for key marketing deliverables
- Demonstrated experience in eCommerce, digital marketing and/or social media
Electives
Students at Goizueta choose from a variety of electives and event opportunities in the area of digital marketing, including:
- Analytics for e-Markets
- An APP for That: Designing for the Small and Many
- Customer Relationship Marketing (CRM)
- Digital Marketing
- Foundations of Digital Markets (ISOM)
- Integrated Marketing Communications (IMC)
- Market Intelligence: Data-Driven Decisions
- Marketing Analytics Fieldwork
- Social Media & Virtual Communities
Company Hires
Kristin Bolton-Keys 10MBA
Digital Marketing Manager, American Express - New York, NY
Undergraduate Institution: Spelman College
Pre-MBA Job: Credit Operations Manager, Pentagon Federal Credit Union - Alexandria, Va.
During my internships, the two things that made me “stand out” over my peers were the strong networking and presentation skills I’d developed while at Goizueta.
Ainsley TeGrotenhuis 05MBA
Director of Digital Marketing, CNN
Undergraduate Institution: George Washington University
Pre-MBA Job: Consulting for TD International - Washington, D.C.
Alumni were always willing to meet for coffee and offer advice, and student organizations like Goizueta Women in Business connected me with senior executives at CNN and Turner.
