Brand Management roles are typically in consumer packaged goods (CPG) companies, service-based companies and, to a lesser extent, non-profits. Brand Managers are “mini-general managers” and have profit and loss accountability for the brand(s) they oversee. Brand Managers develop marketing plans for a brand and, more importantly, lead various units of the organization (i.e. advertising, distribution, R&D) to align and meet the brand’s revenue and profit goals.
Brand Managers lead cross-functional teams within an organization to ensure a brand’s success in the marketplace. With the increasing important of digital media and the emergence of consumer-led communications, Brand Managers are being presented with a new landscape as they manage consumer impressions of their brands.
Recruiters for Brand Manager roles are typically looking for skills such as:
Students at Goizueta choose from a variety of elective opportunities in the area of Brand Management, including:
Pre-MBA Job: Account Manager, Sanford Brands - Charlotte, N.C.
Internship Job: Summer Intern, Colgate-Palmolive - New York City
The GMSC class was a crash course in everything I would experience as an intern – and more importantly – as a full-time associate brand manager.
Undergraduate Institution: University of South Carolina
Internship Job: Summer Intern, BBDO - Atlanta
I found that the school provided me with top caliber professors in the areas of consulting, analytics, marketing, and strategy.
Pre-MBA Job: Media Buyer, 22Squared - New York City
Undergraduate Institution: University of North Carolina - Chapel Hill
Because Emory’s network is so engaged, those kinds of important connections happen every day.
Full-Time Offer: Asst. Brand Manager, Walt Disney Studios
Undergraduate Institution: Notre Dame
The combination of marketing electives, CMC interview preparation and rigorous networking all worked in tandem to open doors.