Marketing at Goizueta

The field of marketing is concerned with creating, communicating, and delivering a compelling and competitive value proposition to consumers.  At Goizueta, we are pioneers in this arena, with faculty who have developed many of today’s theories and a curriculum and career focus that is innovative in approach and effective in results.   

Our student-centric values gave us the foresight more than 20 years ago to see the importance of experiential learning in marketing.  To that end, we created a ground-breaking, field-based opportunity for students interested in marketing which became the Goizueta Marketing Strategy Consultancy – one of the first student-led, project-based consultancies of its kind in the nation that interfaces with Fortune 500 companies on critical projects and initiatives.   

View more about marketing at Goizueta, including our distinguished faculty, our unique coursework and project-based opportunities, our newly-created Marketing Analytics Center (EmoryMAC) as well as a list of recent companies selecting Goizueta graduates for marketing careers in their firm.