Our Marketing Curriculum
Our philosophy towards our marketing curriculum is simple. We provide courses and opportunities for study that bridge the art and science of marketing. This includes tailoring our students’ experience to be:
- Data-driven: An analytics-based approach to solving marketing problems using innovative tools and tactics to analyze all angles of marketing challenges.
- Diverse in options: Electives are organized under three pillars: Tools and Analytics; Marketing Functions; and Marketing Practicum. We encourage students to take courses in each area to ensure they are well rounded.
- Inclusive of real-world problems: We know students learn best when they can get their “hands dirty in the details” of a business issue. That’s why we work closely with companies to provide project-based options that bring marketing problems to life. These include projects with firms like GE, Coca-Cola, Delta and Kodak.
A concentration in marketing includes three classes (nine credits) beyond the core requirements, though many students go beyond this to compliment specific skills and experiences. Elective courses in marketing have included:
- Customer Behavior
- Customer Relationship Marketing (CRM)
- Digital Marketing
- Goizueta Marketing Strategy Consultancy (GMSC)
- Ideation
- Innovation in Healthcare
- Integrated Marketing Communications (IMC)
- Market Intelligence: Data-Driven Decisions
- Marketing Seminar
- Marketing Strategy
- Marketing Analytics Consultancy
- New Product Lab
- Pricing
- Product & Brand Management
- Sales & Business Development
