Mission & Strategic Plan


Emory University’s Goizueta Business School, founded in 1919, provides a world-class business education that combines functional specialization with a broad business perspective to create principle-based leaders, enabled by

  •  ties to Emory University, a top-20 institution;
  •  accessible, world-class faculty scholars;
  •  an intimate and small-by-design learning experience;
  •  a passionate and engaged Goizueta network;
  •  stimulating experiential learning opportunities; and
  •  global perspective and understanding.

The School will be regarded as a thought leader, creating and disseminating knowledge at the cutting edge of management practice.

Strategic Plan

Goizueta Business School has enjoyed wonderful progress in the last decade. In addition to completing a capital campaign resulting in the dedication of a new Doctoral and Executive Education Center, the School has achieved top rankings across all of its programs.

Our priorities for the next five years allow us to build on this successful foundation while adapting to and thriving in our changing environment. Therefore, we are focusing on the people and program development that is fundamental for a top-ranked global business school, while aggressively pursuing the Center concept to project our School’s intellectual capital and reputation as a thought leader. The School’s Centers will be School-wide resources with potential to attract attention to our School from academic colleagues as well as the broader world.

Achieve International Intellectual Leadership in Priority Areas

Goizueta faculty will maintain their excellence in teaching, their commitment to students, and their strength in core areas. At the same time, faculty will drive Goizueta’s success by achieving intellectual leadership positions either individually and/or through one of the School’s Centers. Success will be evaluated by a Center’s ability to achieve recognition for our School as a thought leader in the field; resources to support research; access to unique research resources such as data; enhanced program offerings; an industry network to add career opportunities for our graduates; and opportunities in executive education.

Attract the Best Students; Produce Graduates Who Are World-Class Leaders

Goizueta programs will achieve distinction by providing every student with rigorous and relevant knowledge, career preparation, and leadership development.

Nurture and Support an Engaged Goizueta Community

We will advance our community by communicating our vision and strategy and letting people know how they can help. The Goizueta leadership will fully support a dynamic, respectful community. The School will engage alumni both by identifying ways we can support them, and identifying ways they can support the School.

Further Develop Our Corporate Network

Our corporate partners provide careers for our students, sustain our Executive Development programs, support our emerging Centers, and provide funding for important initiatives. We will continue to engage these critical partners by communicating our vision, insuring that they receive outstanding talent, and offering partnership opportunities that bring significant organizational value.