Douglas Bowman is Senior Associate Dean of External Relations; Marketing Faculty Area Coordinator; Professor of Marketing; and, McGreevy Term Chair in Marketing. He is co-director of our Marketing Analytics Center (EmoryMAC). As Senior Associate Dean, Bowman provides leadership for the School’s marketing and communications efforts, alumni relations, and development activities.
Prior to joining Emory in fall 1999, Bowman was on the faculty of Purdue University. He received his Ph.D. in Marketing from the Wharton School, University of Pennsylvania. Today, he is a multiple award winning teacher who currently teaches our Product and Brand Management elective. He is an accomplished researcher in the areas of marketing strategy and customer relationship management. He serves in a number of leadership roles related to his field of expertise outside the School including editorial board memberships on leading scholarly journals in marketing, president elect of American Marketing Association’s Market Research Council, and chair of Emory’s University Research Council.
To learn more about Senior Associate Dean of External Relations Bowman's research and publications, view his faculty biography.